Afterpay Day 2026 Australia: Best Deals & Where to Save Big

Afterpay Day 2026 Australia is one of the biggest online shopping events of the year, with hundreds of retailers offering major discounts across fashion, beauty, technology, home and lifestyle products.

Running for four days, the sale gives shoppers the chance to score deals from some of Australia’s most popular brands — often with discounts of up to 70% off.

From updating your wardrobe to upgrading your gadgets, Afterpay Day is a great opportunity to grab bargains while spreading payments using Afterpay’s buy now, pay later service.

In this guide, we cover everything you need to know about Afterpay Day 2026, including when the sale starts, the types of deals you can expect and which stores are likely to participate.

Best Afterpay Day Deals 2026 (Updated Daily)

Last updated: 26 March 2026

We’re tracking the best Afterpay Day 2026 Australia deals across fashion, beauty, tech and lifestyle retailers. This section will be updated throughout the sale as new discounts and flash deals appear.

Retailer	Deal	Category	Shop Deal
THE ICONIC	Up to 50% off fashion, shoes and accessories	Fashion	View here
Adidas	Up to 40% off selected clothing and sneakers	Fashion	View here
Cotton On	Up to 50% off clothing and accessories	Fashion	View here
Bonds	Up to 40% off underwear and basics	Fashion	View here
Sephora	Up to 30% off selected beauty brands	Beauty	View here
ghd	Up to 30% off hair straighteners and styling tools	Beauty	View here
Princess Highway	20–60% off storewide	Fashion	View here
Gorman	20–50% off storewide	Fashion	View here
Ergoflex	Up to 25% off Ergoflex mattresses (Code: ADPAY)	Home/Mattress	View here
UGG Express	15% off sitewide (Code: AFTERPAY2026)	Fashion	View it here
Dyson	Save up to $200 on vacuums and beauty tech	Tech / Home	View here
Samsung	Discounts on Galaxy phones, tablets and earbuds (Code: SECRETMAR)	Tech	View here
JB Hi-Fi	Deals on headphones, gaming gear and electronics	Tech	View here
ECOVACS	Up to 70% off robot vacuums + extra 5% off (Code: ECO28)	Home/Tech	View here
Linen House	20% off sitewide (Code: AFTERPAY20)	Home	View here
Myer	Mid-season sale with up to 50% off selected items	Department Store	View here
David Jones	Up to 50% off fashion, beauty and home products	Department Store	View here

Deals and discounts may change without prior notice.
We’ll continue adding the best Afterpay Day deals as they appear during the sale.

What You’ll Find in This Guide

If you’re planning to shop the sale, here’s what we’ll cover:

When Is Afterpay Day 2026 in Australia?

The Afterpay Day March 2026 sale will run from: Thursday 19 March 2026 – Sunday 22 March 2026

The sale typically lasts four days, with many retailers launching deals at midnight on Thursday.

Some brands may also offer early access deals or flash sales, so it’s worth checking your favourite retailers before the official start date.

Afterpay Day usually takes place twice each year:

March
August

While the event runs globally across Australia, the United States and the United Kingdom, Australian shoppers often see the largest range of participating retailers.

What Is Afterpay Day?

Afterpay Day is a major online sales event where retailers offer special discounts and promotions for customers using Afterpay, one of Australia’s most popular buy now, pay later services.

Afterpay allows shoppers to split purchases into four interest-free instalments, paid every two weeks.

During the sale event, retailers commonly offer:

Sitewide discounts
Limited-time flash sales
Exclusive promo codes
Free shipping offers
Bonus gifts with purchase
Discounted bundles

Because of these offers, Afterpay Day has become one of the largest online shopping events in Australia, alongside major sales like Black Friday, Cyber Monday and Click Frenzy.

If you’re new to buy now, pay later services, you may also want to read our guide on how Afterpay works and how repayments are structured.

Best Afterpay Day Fashion Deals 2026

Fashion is one of the largest categories during the Afterpay Day sale, with discounts across clothing, shoes and accessories.

Retailers that frequently participate include:

THE ICONIC
ASOS
Cotton On
Princess Polly
Adidas
Nike
Glassons
Country Road
Forever New

Typical fashion deals during the event include:

Up to 60% off clothing
Clearance sales on seasonal items
Extra discounts on sale stock
Buy-one-get-one promotions
Free delivery offers

If you’re planning to refresh your wardrobe, it’s worth checking our guide to the best online clothing stores in Australia to compare prices and brands.

Best Afterpay Day Beauty Deals 2026

Beauty brands also offer major discounts during the sale, especially across skincare and makeup.

Retailers that often participate include:

Sephora
Mecca
Adore Beauty
The Body Shop
Lookfantastic
RY Hair & Beauty

Common beauty deals during the event include:

Up to 40% off skincare
Discounted makeup bundles
Hair styling tools on sale
Free gifts with purchase
Limited-edition beauty kits

Many shoppers use Afterpay Day to restock favourite products or try new beauty brands at a lower price.

Best Afterpay Day Tech Deals 2026

Electronics and gadgets are another popular category during the event.

Retailers frequently offer discounts on:

Headphones
Smart watches
Gaming accessories
Tablets and laptops
Kitchen appliances
Home cleaning devices

Tech retailers that may participate include:

JB Hi-Fi
Harvey Norman
Samsung
Dyson
Bose
Dell

Because some technology deals are flash sales, checking stores regularly during the event can help you find the best offers.

Stores Participating in Afterpay Day Australia

Hundreds of retailers participate in the Afterpay Day sale each year.

Some brands that frequently take part include:

Adidas
ASOS
Dyson
Samsung
Sephora
Cotton On
Nike
THE ICONIC
Country Road
Adore Beauty

You may also see offers from smaller retailers such as:

Apparel & Clothing

Drinks

Adult

Lovehoney AU

Because the list of participating retailers changes each year, it’s worth checking your favourite stores during the sale period.

Tips for Shopping the Afterpay Day Sale

With hundreds of deals available, it’s easy to overspend. These tips can help you make the most of the Afterpay Day sale.

1. Set a Budget

Decide how much you’re comfortable spending before browsing deals.

2. Compare Prices

Not every sale price is the lowest of the year, so it’s worth checking multiple retailers.

3. Shop Early

Popular deals — especially fashion and electronics — can sell out quickly.

4. Look for Extra Discounts

Some retailers offer additional promo codes or free shipping during the event.

5. Use Afterpay Responsibly

While spreading payments can make purchases easier to manage, remember that instalments still need to be paid.

Frequently Asked Questions

When is the next Afterpay Day sale?

The March 2026 Afterpay Day sale runs from 19–22 March 2026, with another sale usually happening in August.

How long does Afterpay Day last?

The sale typically lasts four days, from Thursday to Sunday.

Do you need to use Afterpay to access the deals?

Some retailers require shoppers to pay using Afterpay to unlock special offers, while others simply run sales during the event.

Is Afterpay Day worth it?

Yes. Many retailers offer exclusive discounts during the event, making it one of the best times of year to shop online.

More Shopping Guides and Gift Ideas

If you’re browsing the Afterpay Day sale, it can also be a great opportunity to stock up on beauty products, gifts or everyday essentials. These guides might help you find a few more bargains:

Looking to upgrade your skincare routine? Check out our guide to the best blackhead treatments that actually work.
If you’re planning a health reset this year, you might also like our tips on easy ways to lose weight without extreme dieting.
Beauty lovers can also explore the best collagen powders for skin, hair and joint health.
Shopping for a new baby or building a baby registry? Here’s a helpful list of what to buy for a new baby.
Mother’s Day is in a few months – you might want to browse our guide to ordering flowers and gifts online for Mother’s Day.
Are you going to the beach or go camping? Check out the best beach tents for shade and family outings.
And if you’re preparing the kids for school again, this clever school bag disaster reset can help get everything organised.

These guides can help you find useful products, gifts and everyday essentials while shopping online sales events like Afterpay Day.

Final Thoughts on Afterpay Day 2026 Australia

The Afterpay Day 2026 Australia sale is one of the biggest online shopping events of the year, offering major discounts across fashion, beauty, technology and lifestyle products.

Running from 19 to 22 March 2026, the four-day event gives shoppers the chance to score great bargains while spreading payments using Afterpay.

If you’re planning to shop the sale, keep an eye on deals early, compare prices and watch for flash sales to get the best value.

Are you planning to shop the Afterpay Day sale this year?

Let us know in the comments what deals you’re hoping to find — or share any bargains you spot during the event.

Lenz

Lenz has been part of the Stay At Home Mum team since 2015 and currently serves as its General Manager. She holds a Bachelor of Science in Development Communication, Major in Journalism, from Xavier University – Ateneo de Cagayan and previously worked as a news reporter for SunStar Cagayan de Oro. Lenz contributes practical guides, lifestyle resources, and helpful content designed to support busy families while overseeing the platform’s content and marketing initiatives.

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