Shopping for sex toys online should be easy.
You choose what you want, pop it in your cart and wait for it to arrive in a plain little parcel that gives absolutely nothing away to the children, neighbours or unusually chatty postie.
In reality, you often end up with 47 tabs open, six suspiciously similar purple vibrators and no memory of what you originally came to buy.
To find the best online adult stores Australia has to offer, we compared nine popular retailers based on their range, prices, shopping experience, discreet packaging and usefulness for actual people—not just those who already know the difference between every button, setting and attachment.
Whether you are looking for adult toys for beginners, couples’ sex toys, premium brands or something very specific that you definitely will not find in the middle aisle at ALDI, these are the online adult stores in Australia worth visiting.
This article is intended for adults aged 18 and over. Some retailer links are affiliate links. Stay at Home Mum may receive a small commission if you purchase through one of these links, at no additional cost to you.
In This Guide for The Best Online Adult Stores
- The Best Online Adult Stores in Australia at a Glance
- What to Check Before Buying Sex Toys Online
- Which Online Adult Store Is Best?
The Best Online Adult Stores in Australia at a Glance
| Store | Best for |
|---|---|
| Sexyland | Best overall range |
| Max Black | Best inclusive boutique |
| Lovehoney | Best for beginners |
| Wild Secrets | Best for discounts and value |
| Adult Toy Megastore | Best for sheer variety |
| Jou Jou | Best for premium brands |
| Adultshop.com.au | Best for shoppers in WA and Tasmania |
| Club X | Best for online and in-store shopping |
Shipping offers, prices and free-delivery thresholds can change, so check the current conditions before ordering.
1. Sexyland
Best for: A huge range with the option to shop in person
Sexyland is one of Australia’s biggest and best-known adult shops, so it is a good place to start when you are not completely sure what you want.
The online range includes vibrators, couples’ toys, toys for men, lingerie, lubricants, bondage products and sexual wellness essentials. It also carries recognised brands such as Womanizer, LELO, Lovense, We-Vibe and Satisfyer.
Sexyland has physical stores in several states, which is handy if you want advice or need to see the actual size of something before committing. Product photos can be terribly misleading. Something that looks handbag-sized online may arrive requiring its own storage drawer.
Two-hour delivery is available for selected products and locations, while online orders are sent in plain outer packaging without the Sexyland name emblazoned across the box.
The only downside is the size of the range. If you are a beginner, head straight to the bestselling or beginner-friendly sections before you become completely overwhelmed.
2. Max Black
Best for: A friendly and less overwhelming shopping experience
Max Black is the boutique option on this list.
Instead of showing you tens of thousands of products at once, it offers a smaller, more carefully selected range of toys, lingerie, books, lubricants and intimate accessories.
Its Newtown store is designed to be welcoming to women, couples and LGBTQIA+ shoppers. Sydney customers can visit in person or use click and collect, while everyone else can order online with discreet delivery.
The website is organised around how products are used, which is helpful if you do not already speak fluent sex toy. You can browse options for couples, massage, external stimulation and different body types without having to decipher a wall of unfamiliar product names.
Max Black is not necessarily the cheapest online adult shop Australia has available. However, it is a lovely option when you would rather have a well-chosen range and useful advice than scroll through 700 versions of almost the same thing.
3. Lovehoney
Best for: Beginners who want to know what they are actually buying
Lovehoney is one of the easiest sex toy stores Australia has for first-time shoppers.
Its products are sorted into useful categories based on experience, type of stimulation and how you plan to use them. Product listings generally include measurements, materials, care instructions and customer reviews.
That should be standard, but some stores seem to think a glamorous photograph and the word “powerful” tell us everything we need to know.
Lovehoney stocks vibrators, lingerie, lubricants, bondage products, massage accessories and couples’ sex toys. It carries its own ranges as well as brands such as LELO, Womanizer, We-Vibe and Satisfyer.
Orders arrive in plain packaging, tracking is available and qualifying purchases receive free delivery.
If you are buying your first toy, start with the beginner section and choose something with simple controls and adjustable intensity. Your first purchase does not need 36 settings, Bluetooth and a corresponding mobile app.
4. Wild Secrets
Best for: Discounts, rewards and getting more for your money
Wild Secrets has been operating since 1993, so it has been selling adult products since long before discreet online shopping was quite so easy.
The store has a wide range of affordable toys, premium brands, lingerie, lubricants, games, bondage accessories and products for couples.
Where Wild Secrets really stands out is its promotions. There are regular sales, rewards, free gifts on selected orders and a best-price guarantee.
This makes it particularly worth checking if you are buying several products at once. A sale price, free gift and delivery offer can make the final total much more attractive.
Still, compare the exact brand and model before checking out. A cheaper product that looks almost identical may be made from a different material, have fewer settings or be considerably larger than expected.
5. Adult Toy Megastore
Best for: Shoppers looking for something extremely specific
Adult Toy Megastore does not believe in offering a modest selection.
It advertises more than 40,000 products, covering vibrators, dildos, couples’ toys, lingerie, lubricants, BDSM products, sexual wellness, gender-affirming products and almost everything in between.
Having that much choice is fantastic when you know exactly what you want. It is slightly less fantastic when you are casually browsing at 10 pm and suddenly realise you have been comparing rechargeable devices for two hours.
Fortunately, the website has detailed filters for price, brand, size, material and features. Decide on your budget and must-have features first, then use those filters aggressively.
Orders are sent in discreet packaging, with economy and express delivery options available.
6. Jou Jou
Best for: Premium brands and special-occasion purchases
Some sex toys cost less than dinner. Others cost roughly the same as a nice weekend away.
If you are shopping at the premium end, Jou Jou makes it easy to compare recognised brands without wading through thousands of novelty products.
Its range includes LELO, Womanizer, We-Vibe, Lovense, Satisfyer, Dame and Fun Factory. It is particularly good for premium vibrators, air-pulse stimulators, app-controlled toys and products designed for couples.
Jou Jou ships from Melbourne and Sydney and offers discreet packaging, customer support and a best-price guarantee. Free delivery is available once the current spending threshold is reached.
Before spending several hundred dollars, check more than the brand name. Look at the measurements, controls, charging method and intended use. The fanciest option is not automatically the one your body will like best.
7. Adultshop.com.au
Best for: Express delivery and shoppers in WA and Tasmania
Adultshop.com.au is Australian-owned and operates physical stores across Western Australia and Tasmania.
That makes it particularly convenient for shoppers in those states who want to browse in person, ask questions or order online without anyone needing to know they left the house specifically to buy a sex toy.
The online range includes adult toys for beginners, premium brands, lingerie, lubricants, bondage products and sexual wellness essentials.
It is also organised into practical categories for quiet toys, couples’ products and different materials. These filters are very useful when you live with children, housemates or walls apparently made from tissue paper.
Free express delivery is available on qualifying orders, with Afterpay and Zip also supported.
8. Club X
Best for: Shopping online with the option to visit a store
Club X has been around for years and operates physical stores across Victoria, South Australia and Queensland.
Its range covers vibrators, lingerie, couples’ products, lubricants, bondage accessories and popular brands including Womanizer, We-Vibe, Lovense, Fleshlight and Satisfyer.
The physical stores are useful if you want to compare sizes and materials or ask for advice before buying something expensive.
Club X also offers discreet packaging, same-day dispatch on eligible orders and free standard delivery once the current order threshold is met.
Stock can vary between locations, so check what is available before driving across town. Nobody wants to organise a babysitter only to discover the thing they wanted is online-only.
What to Check Before Buying Sex Toys Online
The best adult shops Australia has online can give you plenty of information, but you still need to read it.
A massive discount is not particularly helpful if the product is uncomfortable, difficult to clean or three times bigger than it appeared on your phone.
Check the Measurements
Never rely entirely on the photographs.
Look at the:
- Total length
- Insertable length
- Width or circumference
- Weight
- Size of the handle or controller
Photography can make a small product appear enormous—and an enormous product look like something that will fit discreetly inside a bedside drawer.
Check the Material
The product description should clearly explain what the item is made from and how it should be cleaned.
Common materials include silicone, ABS plastic, stainless steel and borosilicate glass.
Also check which lubricant the manufacturer recommends. Water-based lubricant works with many products, but it is always safest to follow the instructions for that particular toy.
Think About Where You Will Use It
Consider whether you need something:
- Quiet
- Waterproof or splashproof
- Rechargeable
- Suitable for solo or partnered use
- Controlled manually, remotely or through an app
- Easy to clean
- Small enough to store privately
If you have children, housemates or an extremely observant mother-in-law, noise and storage may be just as important as the number of settings.
Check the Discreet Packaging Details
Most online adult stores in Australia promise discreet packaging, but it is worth finding out exactly what that means.
Check:
- What name appears on the parcel
- What will appear on your bank statement
- Whether delivery notifications mention the store
- If someone needs to sign for it
- Whether parcel collection is available
Plain packaging is wonderful. Plain packaging that still sends a very revealing notification to the shared family email account is slightly less wonderful.
Read the Returns Policy
Most intimate products cannot be returned once opened unless they are faulty.
Before removing seals or packaging, check the retailer’s returns, hygiene and warranty policies. Keep your receipt and original packaging until you know the product charges and works properly.
Which Online Adult Store Is Best?
For the best all-round mix of products, delivery options and physical stores, start with Sexyland.
Choose Max Black if you want a smaller, friendlier boutique experience or Lovehoney if you are a beginner who wants plenty of useful product information.
Bargain hunters should compare the current offers at Wild Secrets, while shoppers looking for a very specific product will probably find it at Adult Toy Megastore.
For premium brands, try Jou Jou. For physical-store access, look at Adultshop.com.au or Club X.
The best online adult store is not necessarily the one with the biggest catalogue or the loudest sale banner. It is the one that makes it easy to find something suitable for your body, budget and comfort level—then delivers it without informing the entire neighbourhood.
Always follow the product instructions, clean toys before and after use and stop using anything that causes pain or irritation. Speak with a qualified health professional if you experience ongoing pain or have sexual-health concerns.
Very tasty, thankyou!