To pedal their products, these advertisements invoke some of the worst gender stereotypes, depicting women as terrible drivers, brainless beauties, and kitchen-dwellers.
These amazing vintage advertisements serve up casual sexism by the truckload.
There must have been Mad Men behind them, check out these horrendously sexist vintage ads we found:
Yep. Even with those weakling bingo wing arms.
Who cares about the oven? Where can I get one of those sweet-as skirts? It could double as a duvet.
If you had bought new sauce pans, Jean would have *probably* whacked you with one. So yah, good move.
Just creepy.
If that isn’t a *look of death* – I don’t know what is.
Spanking? Well. It CAN be a yes. But you should always ask first. 😉
I hope all the food that comes out of tastes as bad as it looks. What is it with 60s food styling?
*Actually* she’ll be happier with diamonds. or cake. Just Saying.
Gentlemen, don’t make her buy the pants. That’s how they measure your coffin.
Look at how excited she is thinking of all the empty jars she can fit your body parts in without the police figuring out.
It’s comments like these that cause involuntary shudders. I. Can’t. Even.
Could you imagine what the reaction would be if any of these advertisements were put up today?
Clare WhitfieldChief Editor
Clare Whitfield is the Editor of Stay at Home Mum and a recognised voice in practical home management for Australian families. Based in the northern suburbs of Sydney, she balances editorial leadership with life as a stay at home mum to two school age children. Her background in home economics and more than a decade of experience in recipe development, family budgeting, and household systems inform her work.
Hi, thanks for bringing that up! It’s 160°C. Give us a min to rectify this oversight so it won’t confuse…