Ever feel like you blink and poof—the biggest sale of the year has already come and gone? That’s the reality for plenty of busy mums juggling kids, laundry, and life! As a mum myself, I’ll admit… I’m a sucker for a good bargain. If there’s a way to get more for less, I’m there—whether it’s basket in hand or, for us online shoppers, “add to cart” and ready to checkout.
Well, well, well… Mark your calendar, grab your coffee, and hide the debit card from the kids. Afterpay Day 2025 is here — and if you play it right, you can save hundreds on the things you actually need (plus a few you definitely just want).
What is Afterpay Day?
Twice a year, hundreds of retailers slash prices across fashion, beauty, homewares, tech, and more.
This year’s second round runs on Thursday 14 August – Sunday 17 August 2025.
Missed the March event? This is your shot at big-name deals from Dyson, The Iconic, Sephora, Rebel Sport, and plenty more.
And yes, everything can be paid off in four interest-free instalments with Afterpay — just watch your budget, because “interest-free” doesn’t mean “free”.
How to Prep Like a Pro
Before you start “just browsing” (famous last words), get your game plan sorted:
- Make a Mum-Approved Wishlist
Kids’ shoes, school backpacks, lunchbox upgrades, maybe a cheeky new hair straightener — list it all now so you don’t get sucked into “buying a drone because it’s 60% off”. - Set a Hard Budget
Decide the actual number you can spend without crying when the Afterpay instalments hit. - Sign Up Early
Retailers love giving newsletter subscribers early access or extra discount codes. - Get the Afterpay App
For deal alerts, spending tracking, and to avoid “mystery charges” later. - Check Your Limits
Make sure you’ve got the credit room so checkout is drama-free.
Afterpay Day Brands to Check Out
If you’re ready to shop smart and save big, this is where the fun begins! We’ve rounded up the hottest Afterpay Day offers so you can skip the endless scrolling and head straight to the bargains. From pantry fillers and meal delivery to luxe bedding, tech, fashion, and even a little self-care, these brands are pulling out all the stops!
Food, Groceries & Meal Delivery
- Garden of Goodness – Organic meal delivery service with wholesome, sustainable meals. Afterpay available for one-time only purchases.
- Booking.com – Up to 20 % off travel bookings, ideal for foodie getaways.
- RedBalloon – 12 % off gift experiences (including gourmet packages) with a $149+ spend.
Home, Furniture & Bedding
- Fantastic Furniture – Spend & save: $60 off $500, $150 off $1,000, $400 off $2,000.
- Origin Mattress Australia – High-performance hybrid mattresses, previously up to 40 % off.
- Ergoflex – From 14–19 Aug, up to 25 % off sitewide with code APDAY.
- Temple & Webster – Up to 40 % off in their warehouse sale.
- Ecosa – Up to 35 % off mattresses, pillows, and sofa beds.
- Emma Sleep – Up to 55 % off award-winning mattresses.
- Koala – 25 % off bedding and furniture.
- Sheridan – 40 % off linens, towels, and bedding.
- House – Up to 75 % off RRP, plus an extra 20 % off sitewide.
Tech & Appliances
- Dyson – Up to AU$600 off haircare, vacuums, and air purifiers.
- Bing Lee – Big savings on appliances and electronics.
- Kogan, eBay, Appliances Online – Tech & home essentials up to 70 % off.
Fashion & Accessories
- Aster & Oak – Organic, ethically made baby and kidswear.
- Australian Ugg Boots – Genuine Aussie sheepskin boots and accessories.
- lululemon– Premium activewear with markdowns on popular styles.
- NNE Living – Homewares and lifestyle products often on sitewide sale.
- UGG Express – Cosy sheepskin footwear & accessories. Code: AFTERPAY2025.
- FORCAST – Contemporary women’s fashion. 25 % off storewide (14–17 Aug) with code AFTERPAY25.
- RunDNA – Up to 40 % off selected products from 10–18 Aug.
- PUMA AU – 40 % off sitewide from 14–18 Aug.
- ASICS Members Sale – 20 % off selected styles (14–18 Aug) after login.
- The Iconic – Up to 40 % off fashion, beauty, and homewares.
- Cotton On – 20–30 % off storewide.
- Salty Crush – Boho-chic fashion with inclusive sizing.
- SHIELS – 50–70 % off all jewellery under $3,000 from Aug 11–17.
Beauty & Wellness
- Adore Beauty – Up to 40 % off top beauty brands.
- Sephora – Around 20 % off for members on minimum spend.
- BONIIK – Luxe K-beauty products and skincare.
- Nourished Life – 10 % off sitewide with code AFTERPAY10.
- Lovehoney – Up to 60 % off best-sellers from 13–17 Aug.
- Zing Wellbeing – Wellness coaching, nutrition, and fitness programs.
- Adult Toy Megastore – Afterpay Day sale up to 100 % off*!
***Please note that these deals are subject to change without further notice.
If we find more brands who’ll participate in Afterpay Day, we’ll add it here so bookmark this post!
Watch Out For…
- “Up to” Traps – 70% off one random item, 10% off everything else.
- Return Restrictions – Some sale items are final.
- Low Stock – Don’t spend half an hour debating a purchase only to find it’s gone.
Mum’s Quick Shopping Hacks
- Shop early: The best stuff goes before the first Afterpay ad hits Instagram.
- Use filters: Size, colour, under-$50 — stop scrolling the whole internet.
- Compare: One store’s “deal” might still be more expensive than another’s regular price.
- Stack codes: Try extra promo codes on top of sale prices — works more often than you’d think.
Afterpay Day is fun — until the parcels start arriving and you forget where to hide them. Shop smart, stick to your budget, and you’ll come out the other side with actual savings, not just “bargains” you regret.
So, what’s on your wishlist this year?
Have your say!