Planning your next campaign? Here’s what’s coming to SAHM from October–December 2026, plus a sneak peek at January 2027!
From Halloween and Christmas to summer holidays and getting ready for a brand-new school year, there’s plenty happening at Stay At Home Mum over the coming months!
We’ve been busy working with brands, agencies and affiliate partners on everything from sponsored articles and contextual link placements to product features, social media promotions, newsletters and seasonal campaigns. And with the busiest shopping and celebration season of the year upon us, there’s even more to look forward to.
I’ve put together a look at some of our recent advertising collaborations, what’s happening across our October–December content calendar, and a little preview of what we’re planning for January 2027. Hopefully, it gives you a few ideas about where your brand or clients could fit in!
Whether you have a ready-to-publish article, a new product to introduce, several clients looking for placements or simply a campaign budget and a few ideas, I’d be happy to help you find the right opportunity.
We’re now welcoming November and December bookings, along with early enquiries for January 2027 campaigns.
November is all about Christmas Preparation for Australian Families, from thoughtful gifting and getting organised to Christmas budgeting, Black Friday and Cyber Monday shopping, and even a few Thanksgiving-inspired recipes for families who celebrate.
As we move into December, expect plenty of Christmas cheer, festive food, easy entertaining ideas and the wonderful chaos of school holidays. We’ll be sharing refreshing summer drinks, delicious family recipes, activities to keep the kids busy, and practical ways to make the season a little easier (and hopefully keep everyone’s sanity intact!).
Then comes January, when we’ll be welcoming 2027 with New Year celebrations, summer fun, budget-friendly family ideas and a head start on Back to School. Because once the Christmas decorations come down, the school shoes, lunchboxes and early mornings aren’t far behind!
Have a product launch, sale, campaign or seasonal promotion coming up? Get in touch early so we can explore the right content and placement opportunities for your brand, rather than trying to squeeze everything in at the last minute.
October 2026: Halloween, Family Life & Early Christmas Planning
October connects Halloween food and family entertainment with early Christmas budgeting, gifting and preparation.
It is the point in the calendar where families can be organising a costume, checking the school calendar and quietly wondering how Christmas has appeared in the shops already.
New October advertising placements are fully booked. The overview below shows the content we are working through and how it leads into our November and December opportunities.
What Our Audience Will Be Thinking About
- Halloween food, costumes, decorations and family activities.
- Managing school, work and household commitments as the end of the year approaches.
- Starting Christmas shopping and budgeting before everything becomes a December job.
Halloween Food & Family Activities
Our October food content includes familiar party favourites, simple decorating ideas and recipes families can make or prepare together.
Recent published updates include Slime of Doom: Green Halloween Punch for Family Parties and Caramel Candy Apples: A Classic Party Treat. Further recipe refreshes are mapped across the remainder of the month.
Relevant SAHM content includes:
The remaining calendar also includes Halloween cupcakes, pretzel treats, toffee apples and party-table ideas, supported by costume and family-engagement content.
Relevant brand categories: Food, supermarkets, baking products, kitchenware, party supplies, costumes, craft materials, entertainment and family activities.
For brands that missed the October window, similar recipe, entertaining and family-activity formats can be explored for Christmas and summer.
Christmas Starts Early
Christmas planning does not have to begin with a trolley full of decorations.
Our October calendar introduces the practical side first: setting a budget, thinking about gifts and deciding what can be organised before November.
Mapped content includes 10 Christmas Gifts Under $10, A Realistic Christmas Budget You Can Set Up in October, and social conversations about when families actually start their Christmas shopping.
This creates a natural lead-in to November’s Christmas-preparation focus, with opportunities to discuss thoughtful gifts, practical purchases and manageable family spending.
Relevant existing SAHM content: 10 Christmas Gifts Under $10.
Great fit for upcoming campaigns: Value-focused retailers, personalised gifts, homewares, toys, books, family experiences, supermarkets and relevant affiliate partners.
Sneak Peek: January 2027
Summer Holidays, Back to School & Getting Organised for the Year Ahead
January is not just about a new diary and suddenly becoming a completely different person.
For families, it can mean keeping the kids occupied, getting household spending back on track and preparing for school—sometimes while still finding Christmas wrapping behind the sofa.
Our early January planning brings together summer family activities, practical household organisation, affordable food and Back to School preparation.
Several topics are already mapped in our working calendar. This is an early preview rather than a final approved January publishing schedule; titles, dates and advertising availability will be confirmed before booking.
Back to School Without the Last-Minute Rush
The focus is on helping families work through what they actually need, what they already own and what needs organising before the school year begins.
Potential content opportunities include:
- Uniforms, school shoes, backpacks, labels and stationery.
- Lunchboxes, drink bottles and practical food preparation.
- Starting school, completing forms and rebuilding manageable routines.
Already mapped are Back-to-School Checklist: Uniforms, Labels, Forms and Routines and Starting School in 2027: A Parent’s Practical First-Term Checklist.
Great fit for: School supplies, footwear, uniforms, personalised labels, backpacks, education providers, learning platforms and family-organisation products.
Lunchboxes, Family Food & Kitchen Organisation
School-food preparation needs to work beyond the first beautifully organised Monday.
January opportunities can include practical lunchbox comparisons, affordable snacks, simple family meals and products that make packing, storing and preparing food easier.
Our working calendar includes School Lunch Boxes in Australia: Bento vs Insulated vs Stainless Steel, providing a starting point for relevant product comparisons and clearly identified commercial placements.
Supporting SAHM content includes:
Great fit for: Lunchboxes, drink bottles, food storage, supermarkets, pantry products, appliances, cookware and family-food brands.
A Practical Family Reset
The aim is not to give parents another impossible list of resolutions. It is to make the everyday jobs a little easier to manage.
Content opportunities include family calendars, household administration, school preparation and sharing the jobs that otherwise tend to live in one person’s head.
Already mapped are The 60-Minute Family Admin Reset for 2027 and How to Reset Bedtime Before School Starts. Any wellbeing advice will remain evidence-led, with commercial integrations considered only where appropriate.
Relevant existing SAHM content: 4 Simple Ways to Make the School Run Easy.
Great fit for: Planners, calendars, organisation tools, practical home products and relevant family services.
Summer Activities That Still Leave Room in the Budget
Alongside school preparation, we can explore content that helps families enjoy the remainder of the summer break.
Potential opportunities include:
- Affordable outings, family attractions and experiences.
- Picnic food, outdoor entertaining and activities at home.
- Games, craft projects and ideas for hot days or rainy afternoons.
Our existing family-activity content, including How to Make an ‘I’m Bored’ Jar, provides a starting point for relevant seasonal refreshes.
Great fit for: Attractions, experiences, games, craft supplies, travel, outdoor products and food brands.
Planning a Campaign Across December and January?
For a Back to School launch or a broader family campaign, we can discuss introducing the brand in December and following with more focused content in January.
That might mean an initial product feature, followed by a relevant buying guide, practical editorial, social promotion or newsletter placement as the campaign develops.
Send me your launch date, priority products and campaign budget, and I’ll recommend a suitable approach. January availability, pricing and deliverables will be confirmed as part of the proposal.
That’s exactly what we’re aiming for Useful ideas, real conversations and a community where everyone can share what works for…