Looking for a timely and relevant way to introduce your brand to Australian families?
Stay at Home Mum’s quarterly content calendar highlights the topics our audience will be reading, searching for and talking about over the coming months. It also helps brands identify opportunities to join upcoming editorial content or secure a contextual link insertion within an existing SAHM article.
- July–September 2026 at a Glance
- July: Live and Evergreen Opportunities
- August: Limited Partnership Opportunities
- Important August Planning Dates
- September: Now Booking
- More Link Insertion Opportunities
- Other Ways to Partner with Stay at Home Mum
- Quarterly Campaign Packages
- Reach Australian Families Through Trusted Content
This page is updated quarterly, with availability refreshed throughout the quarter.
July–September 2026 at a Glance
| Month | Main content themes | Availability |
|---|---|---|
| July | Winter family life, school holidays, skincare, tax time and household essentials | Live and evergreen opportunities |
| August | Book Week, school lunches, education, beauty, budgeting, pets and spring preparation | Limited availability |
| September | Father’s Day, spring wellbeing, household organisation, food, finance and teenagers | Now booking |
July: Live and Evergreen Opportunities
Much of our July content is now live, making this a strong period for evergreen integrations, contextual link insertions and amplification of relevant existing content.
Recent coverage has included school holidays, family health, winter recipes, sensitive skincare, tax time and practical household advice.
Potential July Link-Insertion Opportunities
Selected existing articles that may suit relevant contextual links include:
- Medicine Cabinet Must-Haves: 15 Things Every Family Should Have Ready Before Someone Gets Sick
Suitable for family-health products, pharmacies, first-aid products, health services and household-storage brands. - 15 Nourishing Winter Recipes to Get Your Family Through Cold and Flu Season
Suitable for grocery brands, food products, cookware, kitchen appliances and meal-planning services. - The Best Skincare Brands for Mature Skin (And What Each Is Actually Good For)
Suitable for skincare brands, anti-aging products, moisturisers, cleansers and beauty retailers. - How to Maximise Your Tax Return in Australia: 2026 Guide
Suitable for tax agents, accounting platforms, financial services, superannuation providers and business tools.
Every proposed link and anchor text must be relevant to the article and provide genuine value to the reader.
August: Limited Partnership Opportunities
August is one of our busiest months for family, school, shopping and lifestyle content. Remaining placements are limited, particularly around Book Week and other major seasonal dates.
School, Children and Education
Our August calendar includes content about:
- School lunch ideas children will actually eat
- Thermos lunches, lunchboxes and drink bottles
- Educational websites and learning resources
- First-period kits for school
- Age-appropriate chores and household independence
- National Science Week activities
- Book Week preparation and literacy
Relevant School and Parenting Articles
Potential link-insertion opportunities may include:
- 50 Fun School Lunch Ideas Kids Will Actually Eat
Suitable for lunchbox brands, school food products, meal-preparation services and family retailers. - The Ultimate Guide to Choosing a Healthier School Lunch
Suitable for food brands, nutrition services, lunch products and healthy family retailers. - 20+ Educational Websites for Kids
Suitable for educational apps, tutoring services, online courses, learning platforms and children’s technology. - What to Include in a First Period Kit for Your Daughter at School
Suitable for period-care products, personal-care brands, pharmacies and teenage wellbeing services. - 35+ Best Age-Appropriate Chores for Kids
Suitable for cleaning products, storage solutions, home organisers, chore apps and family-planning tools.
Our 2026 Book Week Costume Ideas guide already has an exclusive sponsorship secured. Selected costume placements may therefore be unavailable, but opportunities may remain for books, literacy programs, educational platforms, school supplies and other non-competing brands.
Beauty, Skincare and Everyday Wellbeing
Planned August coverage includes:
- Home teeth-whitening products
- Damaged skin-barrier recovery
- Affordable moisturisers
- Adult acne
- Keratosis pilaris
- Cracked-heel treatments
- Realistic self-care for busy women
Relevant Beauty and Wellbeing Articles
Potential link-insertion opportunities may include:
- 15 Products That Calm Angry, Sensitive Skin Fast
Suitable for sensitive-skincare products, cleansers, moisturisers and barrier-repair treatments. - What You Need to Know About Keratosis Pilaris
Suitable for body-care products, exfoliants, moisturisers, dermatology services and pharmacies. - 5 Easy Home Remedies for Cracked Heels
Suitable for foot-care products, heel balms, exfoliation tools and personal-care retailers.
Health and skincare placements must avoid unsupported medical claims and remain appropriate for SAHM’s audience.
Home, Money and Family Food
Our August content will also cover:
- Pantry organisation and grocery savings
- Stockpiling and using what you already own
- Ways to earn additional income
- Affordable family meals
- Pantry recipes and lunchbox baking
- Spring cleaning and kitchen organisation
- Low-waste household products
Relevant Home, Money and Food Articles
Potential link-insertion opportunities may include:
- How to Organise Your Pantry
Suitable for storage products, labelling systems, kitchen organisers, cleaning brands and home retailers. - 100 Easy Ways to Save Money at Home
Suitable for financial services, utilities, cashback platforms, comparison services and money-saving products. - 15 Ways to Earn Money Ranked According to Your Free Time
Suitable for employment platforms, business tools, freelance services, training providers and home-business opportunities. - 7 Cheap Family Dinner Meals with a Shopping List
Suitable for grocery brands, meal-planning services, cookware, food products and kitchen appliances.
Pets
Planned pet content includes low-maintenance dog breeds, winter essentials for dogs, flea and tick products and saving money on pet food.
Potential link-insertion opportunities may include:
- The Best Low-Maintenance Dogs for People with Super-Hectic Lives
Suitable for pet-care services, pet insurance, dog products, training services and pet retailers. - 5 Frugal Tips to Save Money on Pet Food
Suitable for pet-food brands, pet subscriptions, loyalty programs, pet retailers and delivery services.
Father’s Day and Spring Preparation
Father’s Day content will begin appearing from late August, alongside spring-cleaning and family-preparation content.
Relevant existing articles include:
- The Ultimate Father’s Day Gift Guide: Stuff He’ll Actually Love
Suitable for gifts, grooming products, fashion, technology, food, experiences and subscription services. - 10 Scrumptious Recipes for Your Next BBQ
Suitable for BBQ products, outdoor entertaining, food brands, cookware and family retailers.
August Newsletter Opportunities
Two newsletters are currently planned:
- 16 August: Back to School, Book Week and Family Favourites
- 30 August: Father’s Day Gift Guide and Spring Family Preparation
Newsletter placements are limited and subject to audience relevance, availability and editorial approval.
Important August Planning Dates
- 1–7 August: World Breastfeeding Week
- 3–9 August: Dental Health Week
- 6 August: Jeans for Genes Day
- 13–16 August: Afterpay Day
- 15–23 August: National Science Week
- 20 August: Daffodil Day
- 22–28 August: Children’s Book Week
- 28 August: Wear It Purple Day
- Late August: Father’s Day shopping and spring preparation
Awareness dates are included for editorial planning. Commercial use of an organisation’s name, logo, campaign materials or official artwork may require separate approval.
September: Now Booking
Our early September calendar brings together spring lifestyle content, practical household advice, family finances and the growing independence of teenagers.
Confirmed topics include:
- Hair-colour preparation and product buying guides
- Low-waste food storage and kitchen organisation
- Realistic spring and summer wellbeing goals
- Living on one income without feeling left behind
- First jobs and independence for teenagers
- Family blender comparisons, from budget to premium products
Relevant September Link-Insertion Opportunities
Selected existing articles that may support these themes include:
- 10 Eco-Friendly Food Storage Ideas for a Waste-Free Kitchen
Suitable for food-storage products, sustainable kitchenware, low-waste brands and home retailers. - 10 Ideas for Your Teenager’s First Job
Suitable for youth employment platforms, banks, resume services, training providers and educational organisations. - 10 Best Home Blenders for Your Kitchen Needs
Suitable for appliance brands, kitchen retailers, meal-preparation products and family food brands.
Additional September opportunities may be available around:
- Father’s Day gifts, food and family experiences
- Women’s health and everyday wellbeing
- Child safety and family support
- Mental health and meaningful family connection
- Spring cleaning and household organisation
- School holidays and Term 4 preparation
- Spring recipes and meal planning
Key September dates include Father’s Day on 6 September, National Child Protection Week from 6–12 September and Women’s Health Week from 7–11 September.
Link Insertion Opportunities
A link insertion places a relevant brand, service or resource within an existing SAHM article.
To protect the quality of our content:
- The destination must be relevant to the article
- The link must add genuine value for readers
- The proposed anchor text is subject to editorial approval
- Existing sponsor, affiliate or category exclusivity must be respected
- Misleading, inappropriate or low-quality websites will not be accepted
- All placements remain subject to SAHM’s editorial standards
When enquiring about a link insertion, please include:
- The SAHM article you are interested in
- Your preferred destination URL
- Your proposed anchor text
- A short explanation of why the resource is relevant
- Your preferred publication timeframe
Other Ways to Partner with Stay at Home Mum
Choose a single placement or build a broader campaign across editorial content, social media and email.
| Partnership option | Starting price |
|---|---|
| Contextual link insertion or product inclusion within an existing SAHM article | $300 AUD ex GST |
| New partner article or editorial integration | $500 AUD ex GST |
| Social, newsletter and multi-channel campaigns | Quoted according to scope |
👉🏻View the Stay at Home Mum Media Kit👈🏻
Quarterly Campaign Packages
Planning more than one placement?
We can create a tailored quarterly package combining:
- New editorial content
- Existing-article link insertions
- Product listicle inclusions
- Facebook, Instagram or Pinterest amplification
- Newsletter placements
- Competitions or giveaways
Package pricing may be available when multiple placements are booked as part of one campaign. Tell us your preferred topics, channels, timing and budget, and we’ll recommend the strongest combination.
Q3 availability is limited, particularly around Book Week, Father’s Day and spring campaign periods.
Reach Australian Families Through Trusted Content
Stay at Home Mum helps brands connect with Australian mums and household decision-makers through practical, relatable and highly searchable content.
When enquiring, please include your brand, product or service, preferred article or quarterly theme, campaign objective, budget and any important launch dates.
Publication dates and opportunities may change as the editorial calendar develops.
Prefer to Talk It Through?
Not sure which partnership option is the best fit? Book a quick 15-minute call with us to discuss your campaign goals, timing and budget.
Prefer email? Submit an advertising enquiry here.
Very tasty, thankyou!