Planning an upcoming campaign?
Stay At Home Mum works with brands, agencies and affiliate partners across editorial, social media, newsletters, product integrations, contextual placements and seasonal campaigns.
This page gives you an early look at the themes we are covering across September to December 2026, plus examples of the kinds of paid editorial placements brands have recently booked with SAHM.
Whether you are planning a one-off placement, a seasonal activation or a wider multi-channel campaign, we can help identify where your brand fits naturally within the content our audience is already reading, searching for and engaging with.
Our September calendar is already well developed, while October–December opportunities are an early forward view informed by current planning, SAHM’s seasonal direction and previous publishing patterns.
If you are working to a specific campaign date, product launch, sale period or seasonal moment, we recommend getting in touch early.
- What Brands Have Been Booking With SAHM
- September 2026 Opportunities
- October 2026 Opportunities
- November 2026 Opportunities
- December 2026 Opportunities
- Boxing Day to Back to School 2027
- Ways to Partner With SAHM
- Planning a Q4 Campaign?
What Brands Have Been Booking With SAHM
Not sure what a commercial partnership with Stay At Home Mum could look like?
Across July and August 2026, brands and agencies booked paid editorial placements across fashion, finance, home, parenting, education, travel, wellness, professional services and small business.
These recent campaigns show how brands can be incorporated naturally into useful SAHM content rather than relying only on traditional display advertising.
Fashion & Lifestyle
5 Fashion Fixes for Busy Mums: Easy Ways to Style a Graphic Tee
A refreshed evergreen fashion article built around practical styling advice, creating a natural environment for relevant apparel and lifestyle brands.
Property, Money & Household Finances
Can’t Afford a House in Australia?
Property and household-finance content provides opportunities for mortgage, finance, savings, comparison, property, legal and family-budgeting brands.
How Much Board Should You Charge Your Adult Child?
An evergreen family-finance topic covering the real costs of adult children living at home and household financial contributions.
How to Handle Sudden Expenses
A natural fit for financial services, insurance, household budgeting, lending, payments and emergency-expense solutions.
Small Business & Working From Home
How to Pick Hosting for Your Home Business
A practical example of turning a technical service into accessible editorial for home-business owners and parents building income from home.
Home & Household
The Ultimate Spring Cleaning Checklist
Ideal for cleaning products, appliances, storage, home organisation, household services and seasonal spring campaigns.
How to Hire a Tradie
A strong environment for home services, trades, renovation, household marketplaces and property-related brands.
Babies & New Parents
39 Amazing Baby Nursery Rooms to Make You Clucky
An evergreen nursery and baby-content opportunity for furniture, décor, baby products and new-parent services.
Newborn Photography Session Guide
Relevant to newborn services, photography, keepsakes, baby brands and family-focused businesses.
School & Education
Book Week Costume Ideas
Seasonal school content can support retailers, education brands, costumes, entertainment and family products.
Choosing an Online Maths Tutor
A useful education-focused placement for tutoring, learning platforms and family education services.
Travel
Common Australian Visa Mistakes
A practical environment for travel, migration, relocation, education and relevant professional services.
Beauty & Wellbeing
The Reason Your Collagen Isn’t Working Has Nothing to Do With Collagen
An example of taking a commercially relevant wellness topic and building a stronger editorial hook around it.
What These Placements Show
Brands do not need to wait for a perfectly matching article to already exist.
Depending on the campaign, SAHM can work with advertisers through:
- New editorial
- Existing article refreshes
- Product integrations
- Buying guides
- Seasonal content
- Contextual link placements
- Expert-led content
- Social media
- Newsletter and eDM activity
- Affiliate and CPAi partnerships
- Multi-channel campaigns
The strongest partnerships are built around a genuine reader need first, then position the brand naturally within that conversation.
September 2026 Opportunities
September is shaping up around spring, school holidays, household budgeting, family food, outdoor entertaining and early Halloween preparation.
Notion planning already includes school-holiday budget content, picnic and BBQ refreshes, spring cleaning and the beginning of a Halloween runway.
What Our Audience Will Be Thinking About
- How to keep school holidays affordable
- What to do with the kids
- Spring cleaning and household resets
- Getting outside more
- Affordable family food
- Picnics, BBQs and casual entertaining
- Spring wellbeing
- Early Halloween preparation
Content Opportunities
School Holidays & Family Budgets
Planned themes include:
- Affordable school holiday activities
- A $50 school holiday week
- Cheap school holiday meals and snacks
- Low-cost family outings
- Screen-free activities
- Family budgeting during the break
The September planning includes both How to Plan a $50 School Holiday Week in Australia and Cheap School Holiday Food Ideas: Meals and Snacks on a Budget.
Great fit for: supermarkets, food brands, family attractions, entertainment, travel, streaming, games, budgeting services and value-focused retailers.
Spring Home & Cleaning
Planned content includes:
- Spring cleaning
- Affordable cleaning essentials
- Quick decluttering
- Home organisation
- Garden preparation
- Practical household resets
SAHM already has spring-cleaning and decluttering content in the September pipeline.
Great fit for: cleaning brands, appliances, household products, storage, homewares, pest control, garden and home services.
Spring Food & Entertaining
Planned themes include:
- Picnic food
- BBQ recipes
- Outdoor entertaining
- Family-friendly spring food
The current calendar includes a picnic-food refresh and a BBQ article specifically tied to spring, school holidays and weekend entertaining.
Great fit for: supermarkets, food and beverage, cookware, BBQ brands, outdoor furniture and entertaining products.
Health, Beauty & Wellbeing
September also includes women’s-health and wellbeing content, including menopause-related editorial aligned to Women’s Health Week.
Great fit for: pharmacies, skincare, beauty, fitness, health services and wellbeing brands, subject to SAHM’s editorial and health-claims requirements.
October 2026 Opportunities
Expected / Forecast Content Opportunities
October–December opportunities are an early preview based on SAHM’s current seasonal direction, internal planning and previous publishing patterns. Individual topics and dates may evolve as final editorial calendars are confirmed.
October is expected to move strongly into Halloween, spring-to-summer lifestyle, family entertainment and early Christmas planning.
Notion already shows this transition beginning before October, with Halloween recipes, family movies and outdoor decorations being prepared at the end of September.
What Our Audience Will Be Thinking About
- Halloween costumes and activities
- Kids’ entertainment
- Halloween food
- Warmer weather
- Outdoor living
- Spring home projects
- Early Christmas budgeting
- Gift planning
- End-of-year family costs
Expected Content Opportunities
Halloween
- Halloween recipes
- Kids’ Halloween movies
- Costumes
- Party food
- Decorations
- Family activities
- Outdoor Halloween decorating
Great fit for: retailers, costumes, confectionery, supermarkets, streaming, toys, entertainment, décor and family brands.
Spring Into Summer
- Outdoor living
- BBQs
- Garden
- Patio and entertaining
- Cleaning
- Summer home preparation
- Cooling and household energy
Great fit for: homewares, garden, outdoor furniture, BBQs, appliances, energy, cleaning and household brands.
Christmas Starts Early
Internal planning already identifies a mix of Halloween, Christmas and New Year content from September onward, so brands do not need to wait until November to discuss Christmas.
Expected themes include:
- Saving for Christmas
- Early gift planning
- Christmas budgets
- Early gift guides
- Decorations
- Festive planning
- Christmas food preparation
Great fit for: retailers, finance, supermarkets, gift brands, homewares, toys, beauty, jewellery and experiences.
November 2026 Opportunities
November is expected to become one of the strongest commercial periods of Q4.
The editorial focus is likely to shift heavily toward Christmas shopping, gifting, family budgets, festive food, Black Friday, Cyber Monday and summer preparation.
Commercial lifestyle, beauty, parenting, recipes and seasonal guides are also identified internally as some of SAHM’s strongest affiliate-growth categories.
What Our Audience Will Be Thinking About
- What to buy for Christmas
- Where the best sales are
- How much Christmas is going to cost
- Black Friday purchases
- Christmas food and entertaining
- Summer plans
- Family travel
- School holidays
Expected Content Opportunities
Christmas Gifts & Shopping
- Gifts for mums
- Gifts for dads
- Kids’ gifts
- Gifts by price
- Hard-to-buy-for people
- Personalised gifts
- Experiences
- Gift cards
- Shipping cut-offs
Black Friday & Cyber Monday
- Sale round-ups
- Retail offers
- Product recommendations
- Appliances
- Homewares
- Fashion
- Beauty
- Technology
- Toys
- Family purchases
Christmas Food & Entertaining
- Baking
- Desserts
- Party food
- Edible gifts
- Christmas lunch
- Christmas breakfast
- Entertaining
- Drinks
Christmas Budgets
- Saving strategies
- Gift budgets
- Secret Santa
- Affordable entertaining
- Grocery costs
- Avoiding unnecessary Christmas debt
Summer Preparation
- Travel
- Pools
- Outdoor living
- Cooling
- Sunscreen
- Beauty
- Fashion
- School holiday preparation
Great fit for: retail, food, supermarkets, appliances, toys, technology, beauty, fashion, jewellery, finance, travel and affiliate partners.
December 2026 Opportunities
December moves quickly from Christmas preparation into school holidays, summer, Boxing Day and New Year planning.
The key commercial opportunity is that the month does not end with Christmas.
From 26 December, the audience mindset starts shifting again.
Early December
Expected content includes:
- Christmas gifts
- Last delivery dates
- Stocking fillers
- Gift cards
- Christmas food
- Entertaining
- Decorations
- Travel
- Summer preparation
Christmas Week
Expected content includes:
- Last-minute gifts
- Digital gifts
- Experiences
- Christmas lunch
- Quick desserts
- Party food
- Entertaining
- Leftovers
- Boxing Day food
Summer & School Holidays
Expected content includes:
- Family activities
- Affordable school holiday ideas
- Family travel
- Road trips
- Camping
- Beach products
- Pools
- Outdoor entertaining
- BBQs
- Summer food
- Sunscreen
- Summer fashion
Boxing Day to Back to School 2027
Back to School does not begin on 1 January.
Internal SAHM planning identifies December and January as Australia’s Back to School season, making the period after Christmas commercially important for school-related brands.
The window from 26–31 December gives advertisers an opportunity to start building awareness while parents are already shopping Boxing Day and post-Christmas sales.
Expected Back to School Opportunities
- School shoes
- Uniforms
- Backpacks
- Lunchboxes
- Drink bottles
- Food storage
- Lunch and snack preparation
- Stationery
- School supplies
- Laptops and tablets
- Kids’ technology
- Labels and organisation
- Back to School budgeting
- School routines
- Sleep routines
- Starting school
- Tutoring
- Learning platforms
- Before-and-after-school care
- Family calendars
For brands planning a larger January campaign, December can be used as the awareness phase, followed by stronger conversion-focused activity in January.
Great fit for: footwear, uniforms, stationery, backpacks, lunch products, food, technology, education, tutoring, health, finance and family organisation.
Ways to Partner With SAHM
Whether you are planning a one-off placement or a wider campaign, SAHM can build activity around your objective, timing and budget.
Sponsored & Partner Editorial
New editorial developed around a relevant reader problem, seasonal theme, campaign or area of expertise.
Existing Content Partnerships
Where appropriate, we can refresh established SAHM content and naturally integrate a relevant commercial partner.
Product Features
Products can be included in relevant:
- Gift guides
- Buying guides
- Seasonal content
- Family lifestyle articles
- Food and entertaining content
- Recommendation round-ups
Contextual Link Placements
Relevant links can be integrated into appropriate existing content, subject to editorial approval.
Social Media
Campaigns can include:
- Stories
- Reels
Newsletter & eDM
Selected campaigns can also include newsletter exposure or dedicated email opportunities.
Affiliate & CPAi Campaigns
Performance-based tracking can support selected paid campaigns where there is a strong commercial fit.
Multi-Channel Campaigns
For larger briefs, we can combine:
Editorial + product placement + existing-content integrations + social media + newsletter/eDM + affiliate or CPAi activity.
Have an approved budget?
Send it through and we can recommend the strongest mix of channels and content rather than requiring you to build the package yourself.
Planning a Q4 Campaign?
Whether you’re a brand planning your next seasonal campaign, a PR team looking for editorial opportunities or an agency managing multiple clients, we’d love to hear what you’re working on. From Halloween and Christmas to Black Friday, summer, Boxing Day and Back to School, we can help find the right content and channels for your brand, timing and budget.
Our standard rates are $550 incl. GST for Article Insertions and $330 incl. GST for Link Insertions.
For brands and agencies planning multiple placements, we currently offer 3 Article Insertions or 5 Link Insertions for $1,500 incl. GST, saving $150 on the usual $1,650 total.
Ready to start planning? Email [email protected] or [email protected], or book a meeting to discuss your campaign.
You can also view the Stay At Home Mum Media Kit for more advertising, editorial and partnership opportunities.
Aw cheers! We’ll take “top quality content” when the content involves golden syrup dumplings any day Hope you give them…