Kids’ toys are getting expensive. And when you’ve got birthdays, Christmas, school holidays and the occasional “Mum, can I PLEASE have this?” to deal with, it doesn’t take long for the toy budget to get completely out of hand.
The good news is that you don’t have to pay full price for everything your kids want.
There are plenty of online toy stores in Australia where you can find affordable toys, educational games, LEGO sets, science kits, building blocks and creative activities without spending a fortune.
But finding a good deal isn’t just about getting the cheapest toy.
It’s about finding something your child will actually enjoy, use more than once and hopefully not abandon in the toy box after five minutes.
Whether you’re shopping for a toddler who loves stacking blocks, a preschooler obsessed with dinosaurs or a school-aged child who wants to build their own robot, we’ve rounded up some of the best places to buy kids’ toys online in Australia.
And because nobody wants to spend their entire weekend comparing toy prices, we’ve included a few money-saving tips to make shopping a little easier.
Where to Find the Best Online Toy Deals
- Best Online Toy Stores in Australia for Affordable and Educational Toys
- Educational Games and Learning Subscriptions Worth Considering
- What Types of Kids’ Toys Are Actually Worth Buying?
- When Are the Best Toy Sales in Australia?
- How to Get the Best Online Toy Deals Without Overspending
- Important Toy Safety Checks Before You Buy
- Frequently Asked Questions About Buying Kids’ Toys Online
- Finding Great Toy Deals Without Blowing the Family Budget
Best Online Toy Stores in Australia for Affordable and Educational Toys
Different toy shops are good for different things. Some are better for popular brands and seasonal sales, while others specialise in educational toys, creative activities or gifts for younger children.
Here are the online stores worth checking before you buy.
1. Curious Kidzz – Best for STEM Toys, Science Kits and Educational Play
If you’ve got a child who loves asking questions, building things, experimenting or figuring out how everything works, educational toys are well worth considering.
The Curious Kidzz online store specialises in educational toys and hands-on learning activities, including STEM kits, science experiments, magnetic building tiles, robotics, puzzles and coding toys.
It’s particularly useful when you’re shopping for kids who enjoy doing something with their toys rather than simply collecting them.
Think children who spend hours building elaborate structures, love conducting experiments or get excited about the idea of making their own robot.
The range includes educational toy brands such as MAGNA-TILES, Clixo, Thames & Kosmos, Sphero and Fat Brain Toys, with options for different ages and interests.
Some of the toys worth exploring include:
- Magnetic building tiles: Great for children who enjoy construction, designing and imaginative play.
- Science experiment kits: For curious kids who love discovering how things work.
- Robotics and coding toys: For children interested in technology, engineering and problem-solving.
- Puzzles and brain games: For kids who enjoy challenges they can work through independently or with the family.
- Creative STEM activities: For children who enjoy making, building and experimenting.
Another handy feature is the ability to browse toys by age or interest, which makes finding an appropriate gift easier when you’re buying for someone else’s child.
You can also check the store’s current sale and best-selling products when comparing prices.
Our tip: Don’t choose a STEM toy just because it sounds educational. Pick something that matches your child’s interests and abilities. A simple construction set they can use in ten different ways may be better value than an expensive experiment kit they’ll only complete once.
2. BIG W – Best for Popular Toy Brands and Budget-Friendly Deals
BIG W is one of the first retailers worth checking when you’re looking for kids’ toys at reasonable prices.
Its toy range covers almost everything, from baby toys and dolls to LEGO, action figures, board games, craft supplies and outdoor play equipment.
You’ll also find plenty of familiar brands, including Bluey, Barbie, Fisher-Price, Hot Wheels and LEGO.
BIG W is particularly useful when you’re buying for several children or shopping for a specific toy that’s on a Christmas wish list.
What to look for:
- LEGO and construction sets
- Bluey and other character toys
- Dolls, vehicles and action figures
- Arts and crafts
- Board games and puzzles
- Outdoor toys and ride-ons
One of the best times to check BIG W is during its major toy promotions, particularly the mid-year toy sale period.
These sales can be useful if you prefer organising Christmas presents early instead of dealing with the December rush.
Our tip: Check the exact model or set number when comparing toys. Two LEGO sets might look similar but have very different prices and contents.
3. Myer – Best for Branded Toys, LEGO and Seasonal Sales
Myer isn’t necessarily the first place you’d think of when shopping for cheap kids’ toys, but its sale section is definitely worth checking.
The retailer stocks a wide range of popular toys, including LEGO, Barbie, Hot Wheels, Fisher-Price, VTech, Jellycat, dolls, games and puzzles.
It’s especially useful when you’re shopping for recognisable brands or looking for a special birthday or Christmas present.
Myer also lets you browse toys by age and price, which is handy when you’ve already decided how much you’re willing to spend.
What to look for:
- LEGO sets and construction toys
- Barbie dolls and accessories
- Jellycat plush toys
- Educational toys and games
- Puzzles and family board games
- Arts and crafts
Myer’s toy sale and clearance sections are worth comparing with other retailers before purchasing a more expensive gift.
Our tip: A toy being advertised at 20% off doesn’t automatically make it the cheapest option. Compare the final price with BIG W and other stores before checking out.
4. Lovevery Australia – Best for Baby and Toddler Developmental Toys
If you’re buying toys for a baby or toddler, you really don’t need a mountain of noisy plastic gadgets.
Sometimes the simplest toys are the ones that get used the most.
Lovevery Australia focuses on stage-based toys and play materials designed for babies and young children.
Its range includes play kits, activity toys, a play gym, building sets and other hands-on materials.
The Play Kits are organised according to developmental stages, which can make choosing age-appropriate activities easier.
They’re designed to offer different ways for children to explore, practise skills and learn through play.
What to look for:
- Stage-based baby and toddler Play Kits
- Sensory and fine-motor activities
- Building and sorting toys
- Play gyms and activity sets
- Early learning and pretend-play materials
Lovevery isn’t necessarily a budget toy retailer, so it’s worth considering the cost carefully.
However, for families who prefer buying fewer, thoughtfully selected toys, it may be an option worth exploring.
Our tip: Consider how many toys your baby already has before purchasing another play kit. You don’t need every developmental toy on the market to keep your little one entertained.
5. KiwiCo – Best for Hands-On Science and Creative Activity Kits
If your child loves making things, KiwiCo offers a different approach to traditional toys.
Rather than simply buying another playset, you can explore activity crates built around science, engineering, creativity and discovery.
These kits are designed to give children hands-on projects they can work through, with different options for various ages.
Some of the ranges include:
- Koala Crate: Creative and hands-on activities for younger children aged approximately 3–6.
- Kiwi Crate: Science, art and building projects for children aged 6–9.
- Doodle Crate: Art and design activities for children aged 6–12.
- Tinker Crate: Engineering and science projects for children aged 9–12.
KiwiCo offers subscriptions as well as individual products, and it ships eligible orders to Australia.
Just make sure you check the delivery costs, taxes and currency before ordering, as international purchases can work out differently from buying locally.
Our tip: If you’re buying a subscription as a gift, check the renewal terms and how many deliveries you’re committing to. A one-off project may be a better choice if you’re trying to stick to a budget.
6. Purebaby – Best for Baby Gifts and Simple Toys
Shopping for babies can be surprisingly difficult.
You want something cute and useful, but you also don’t want to give parents another enormous toy that takes up half the living room.
Purebaby is worth considering for baby gifts, especially its range of soft rattles and other age-appropriate baby accessories.
The brand focuses largely on baby clothing and essentials, so it isn’t a general toy retailer like BIG W or Myer.
However, its baby gift and rattle collections can be useful when you’re shopping for a newborn, a baby shower or a first birthday.
Our tip: When buying toys for babies, choose items appropriate for their age and check the safety information carefully. Avoid toys with small detachable parts that could become choking hazards.
7. MEL Science – Best for Kids Who Love Experiments
If your child is fascinated by science, chemistry and discovering why things happen, MEL Science is another educational option to explore.
Its science subscription kits are designed around hands-on experiments and learning activities.
The chemistry kits, for example, include materials and instructions for completing experiments at home.
These are better suited to children who enjoy structured scientific activities and are old enough for the recommended age range.
Our tip: Check the subscription price, currency, age suitability and adult-supervision requirements before buying. Science kits should always be used according to their safety instructions.
8. Woolworths Everyday Market – Another Place to Compare Online Deals
You might not immediately think of Woolworths when you’re shopping for toys.
However, Everyday Market from Woolworths is an online marketplace offering an extended range of products from partner sellers, including BIG W.
This makes it another place worth checking when comparing gifts, household purchases and available toy-related products.
Keep in mind that Everyday Market orders are generally fulfilled by participating sellers, and delivery arrangements may differ from regular Woolworths grocery orders.
Our tip: Check who is selling the product and whether separate shipping charges apply. It’s the final checkout price that matters, not just the price displayed in the search results.
Educational Games and Learning Subscriptions Worth Considering
Not every useful gift comes in a toy box.
For some children, an educational game or learning subscription may be a better fit than another toy, especially if they enjoy reading, puzzles, technology or learning new skills.
Here are two more options worth exploring.
Reading Eggs – For Kids Learning to Read
ABC Reading Eggs is an online reading program designed for children aged 2–13, with activities for different stages of literacy development.
It includes interactive lessons, books, games and activities that help children practise reading skills.
It’s not a replacement for reading books together, but it can be another learning resource for families who want to support their child’s literacy development.
Our tip: Look at the trial and subscription options before purchasing. It’s worth checking whether your child enjoys the format before committing to ongoing payments.
CodeMonkey – For Kids Interested in Coding
CodeMonkey offers game-based coding lessons where children learn programming concepts by completing interactive challenges.
It’s worth considering for older children who enjoy computers, puzzles or technology and want to explore coding.
Unlike a physical robotics kit, CodeMonkey is a digital learning experience, so it’s better suited to families specifically looking for an online educational activity.
Our tip: Check the course level and device requirements to make sure the program is suitable for your child.
What Types of Kids’ Toys Are Actually Worth Buying?
Before filling your cart, it’s worth thinking about what your kids enjoy and what they’re likely to keep using.
Because we’ve all seen children open an expensive toy, play with it for ten minutes and then become far more interested in the cardboard box.
Building Blocks and Magnetic Tiles
Building toys are great for children who enjoy making things.
LEGO, construction blocks and magnetic tiles can be used repeatedly to build different structures and creations.
They’re particularly useful when children enjoy open-ended activities rather than following a single set of instructions.
For magnetic toys, always follow the recommended age range and check that magnets are securely enclosed.
Puzzles and Board Games
Puzzles and games are often good value because they can be played more than once.
Choose something appropriate for your child’s age and interests.
Family board games can also provide a fun alternative to spending another afternoon watching television.
Arts, Crafts and Creative Activities
For children who love painting, drawing or creating things, craft supplies can make excellent gifts.
Some ideas include colouring sets, clay, painting materials, craft kits and beginner art activities.
You don’t always have to buy expensive kits, either.
Sometimes a simple collection of craft materials is enough to keep the kids entertained for hours.
Baking Sets and Kitchen Activities
If your child is always asking to help in the kitchen, baking accessories can be a practical alternative to another traditional toy.
The Avanti YumYum Kids Baking Utensil Set includes colourful child-sized utensils for supervised baking activities.
For children who love dinosaurs, the Soffritto Dinosaur Cookie Stamp and Cutter Set can make biscuit-making a little more exciting.
These are gifts children can use beyond Christmas or their birthday, especially if your family enjoys cooking together.
Of course, kitchen activities involving sharp tools, hot ovens or other hazards should always have appropriate adult supervision.
Outdoor Toys
If your children love being outside, consider toys that encourage active play.
Balls, scooters, bikes, sandpit toys and backyard games are all worth comparing.
For larger toys, check the product dimensions, age recommendations and delivery costs before purchasing.
And if you’re looking for activities that don’t involve buying more toys, have a look at our screen-free indoor activities for kids.
When Are the Best Toy Sales in Australia?
Buying toys during major sales can help you save money, particularly when you’re shopping for expensive brands.
But the biggest discount label doesn’t always mean you’re getting the best price.
Here are the main shopping periods worth keeping an eye on.
Mid-Year Toy Sales – June and July
Mid-year is a popular time for Australian toy promotions, particularly among major retailers.
It’s worth checking BIG W and other department stores during this period if you’re organising birthday or Christmas presents in advance.
Buying early can also help spread the cost of Christmas over several months.
Just make sure you’re buying something your child will still be interested in when December arrives.
Black Friday and Cyber Monday – November
Black Friday falls on 27 November 2026, followed by Cyber Monday on 30 November 2026.
These sales can be useful for comparing toys, games, educational kits and other gifts.
If you already know which toy you’re buying, check its regular price before the sale starts.
That way, you’ll have a much better idea of whether the advertised discount is worth getting excited about.
Boxing Day – 26 December
Boxing Day is another opportunity to check toy clearance and post-Christmas discounts.
If you’ve got birthdays coming up early in the new year, it can be worth planning ahead.
However, don’t assume every toy will be cheaper after Christmas. Popular items can sell out, and some promotions may be better earlier in the year.
How to Get the Best Online Toy Deals Without Overspending
Finding a good toy deal doesn’t mean you have to spend hours searching every online shop in Australia.
A few simple habits can make a difference.
Set a Budget Before You Start Browsing
Decide how much you can afford to spend before looking at toys.
It’s very easy to turn a $20 present into an $80 shopping cart when every website suggests another exciting product.
Compare the Exact Same Product
If you’re buying a branded toy, compare the same model or product number across retailers.
This is particularly important for LEGO sets, robotics kits and other toys that come in different versions.
Check Delivery Costs
A cheap toy isn’t necessarily a bargain if you have to pay more for postage.
Compare the total checkout price, particularly when ordering from international sellers or marketplaces.
Check for Subscription Renewals
Some educational products are sold through recurring subscriptions rather than one-off purchases.
Before subscribing, check the renewal frequency, cancellation conditions and total cost.
Choose Toys They’ll Actually Use
A good toy doesn’t have to be expensive.
Puzzles, creative materials, building blocks and pretend-play toys can offer plenty of opportunities for repeat play.
And sometimes a simple toy that suits your child’s personality will get far more attention than the latest expensive gadget.
Consider Shopping for Birthdays and Christmas Together
If you’ve found a genuinely good deal on something your child wants, buying ahead can make sense.
Just avoid purchasing a cupboard full of random sale toys simply because they’re discounted.
For more gift inspiration, see our guide to gender-neutral gifts for kids.
Important Toy Safety Checks Before You Buy
Buying toys online is convenient, but it’s important to check that the product is suitable for the child who will be using it.
According to Product Safety Australia, parents should check toy age recommendations, construction quality and potential choking hazards.
Before ordering, remember to:
- Check the recommended age range and safety warnings.
- Avoid toys with small or detachable parts for babies and young toddlers.
- Check magnetic toys for securely enclosed magnets.
- Be cautious with button batteries and battery compartments.
- Check the safety instructions for science and robotics kits.
- Read the retailer’s delivery and returns information.
- Check for product recalls when buying second-hand toys.
And remember that adult supervision is important for activities involving experiments, baking equipment or other potential hazards.
Frequently Asked Questions About Buying Kids’ Toys Online
Where can I buy cheap kids’ toys online in Australia?
BIG W, Myer and other major retailers are useful places to compare toy prices and seasonal discounts. Specialist toy stores may also offer deals on educational products, construction toys and creative activities.
Where can I buy educational toys online in Australia?
Curious Kidzz, Lovevery, KiwiCo and MEL Science are among the options worth exploring, depending on your child’s age and interests. Their ranges include STEM toys, hands-on activities, science kits and developmental play materials.
Where can I find STEM toys for kids?
Specialist educational toy stores are a good place to start. Look for magnetic building sets, engineering activities, coding toys, robotics kits, science experiments and problem-solving games that suit your child’s age.
When is the best time to buy toys in Australia?
Major sales often occur during June and July, Black Friday in November and Boxing Day in December. However, clearance offers and promotions can appear throughout the year, so comparing prices before buying is still worthwhile.
Are educational toys better than regular toys?
Not necessarily. A toy doesn’t need an educational label to be valuable. Building blocks, puzzles, pretend-play sets and art materials can all provide opportunities for children to explore, create and learn through play.
The best choice depends on your child’s interests, age and how they enjoy spending their time.
Is it cheaper to buy toys online or in-store?
It depends on the retailer, the product and the delivery costs. Online shopping can make price comparisons easier, while Click & Collect or in-store purchases may save on postage.
Finding Great Toy Deals Without Blowing the Family Budget
You don’t need to spend hundreds of dollars to make your kids happy.
Sometimes it’s the big LEGO set they’ve been asking for all year. Other times, it’s a puzzle, a science experiment or a simple craft activity that keeps them busy for an entire afternoon.
The trick is knowing where to shop, comparing prices and choosing toys they’ll actually enjoy.
Whether you’re buying from a major retailer or browsing a speciality educational toy store, focus on getting something useful for your money rather than simply buying whatever has the biggest discount.
And if your kids already have more toys than you know what to do with, remember that there’s plenty of fun to be had without buying anything new.
We’ve put together 100 free and cheap school holiday activities for kids and teens for those days when you need to keep everyone entertained without spending a fortune.
Because the best toy isn’t always the newest or most expensive.
It’s the one that actually gets played with.
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