NSFW Content Warning: This article contains frank discussions of nudity, body grooming, and sexual health education.
Scroll to bottom to view the full uncensored video.
The Day YouTube Saw an Anus – And Called It “Educational”
On June 25, 2023, YouTuber Kevin Leonardo posted what would become one of the most divisive videos in the platform’s history:
“Removing BUTT HAIRS Using NAIR Cream – A Visual Guide.”
Yes, that’s the real title. Yes, it was exactly what it promised.
In a short, age-restricted clip, Kevin casually demonstrated the application of Nair cream to his completely unblurred, hairy buttocks and exposed anus, walking viewers through the process with calm confidence. There was no humour, no satire – just a graphic but straightforward guide.
The video racked up millions of views within days. Twitter exploded. TikTok stitched reactions ranged from shock to amusement to mild trauma. Yet the video remained on YouTube – for a time, because it was considered educational, not pornographic.
And yes, in case you’re wondering, the product did work.
Kevin’s final reveal showed smooth, hair-free skin, and a successful demonstration of exactly what he set out to do. No mishaps, no irritation, just a clean result. If nothing else, it was a glowing review of the product’s effectiveness.
The product he used is Nair Body Cream for Sensitive Skin, a depilatory cream designed to remove hair from large areas of the body – including harder-to-reach zones (if you dare). It’s available at most major retailers including:
Of course, please follow safety instructions carefully – this stuff is powerful, and not everyone will want to go as bold as Kevin did. Patch testing is your best friend.
From Virality to Vulnerability
Behind the views and memes was a person – a creator -grappling with the consequences.
In a 20+ minute heartfelt video uploaded later, Kevin broke his silence on why he deleted the Nair video (and others like it). The story he tells isn’t about attention-seeking or shock value. It’s about burnout, platform policy whiplash, and the pain of being misunderstood.
Kevin explained that the video’s deletion was a painful, last-minute decision after YouTube began demonetizing a swath of his videos and eventually issued strikes. Facing the real risk of his entire channel being terminated, Kevin panicked – and deleted everything.
“It literally broke my soul when I clicked delete,”
“All the pieces of me shattered as the crowd was chanting more.”
The Dark Side of “Educational Nudity”
Kevin’s channel wasn’t new to nudity. He had previously shared visual guides on trimming pubes, putting on condoms, and even douching – all explicitly filmed, but with a genuine educational tone. He had operated under the assumption (correct at the time) that YouTube allowed nudity for educational purposes.
But sometime in mid-2024, YouTube’s moderation landscape shifted. Videos that had long been up were now demonetized or removed. Kevin’s income plummeted, he received strikes, and the threat of losing his entire audience loomed.
“I thought I followed the rules… I read the guidelines.
It felt embarrassing, shameful. I didn’t want to talk about it.”
— Kevin Leonardo
Ultimately, he made the difficult choice: delete all his visual guides and clickbaity content – yes, including the Nair video and felt tremendous body shame.
The Bigger Issue: Why Are Our Bodies Still Taboo?
Kevin Leonardo’s infamous “Nair video” may have grabbed attention because of its shock factor – but the reaction to it reveals something deeper and more uncomfortable than any visual close-up.
It shows that, in 2025, we’re still deeply uneasy about the human body.
And not just the sexualised, Photoshopped versions we see on social media and in advertising – but the real, raw, unfiltered bodies we actually live in.
Why is that?
Why do practical self-care routines still provoke outrage?
Why is nudity – even in an educational context – still treated as dangerous, dirty, or offensive?
And why do so many people (especially women and mums) feel shame about topics as natural as hair removal, discharge, post-birth bodies, periods, or sexuality?
The answers lie in a web of cultural taboos, historical double standards, and modern-day censorship that touches all of us – not just YouTubers with a viral moment.
1. We Were Raised to Be Ashamed of Ourselves
From a young age, many of us were taught that our bodies were something to be hidden – even from ourselves.
- We weren’t supposed to talk about our periods.
- We learned to keep deodorant in our bags “just in case.”
- We shaved before PE to avoid comments.
- We giggled nervously in health class – if we had sex ed at all.
The female body, in particular, has long been subject to a paradox:
It’s glorified when sexualised, but censored when it’s real.
Hair? Gross.
Stretch marks? Hide them.
Breasts that feed babies? Too explicit for Facebook.
A mum talking about hemorrhoids? TMI.
We are told to look like we have it together, but not talk about the effort it takes to get there – or what it means to be honest about it.
That’s why a video like Kevin’s – showing a practical grooming routine, no filters, no frills – feels so confronting.
It challenges the rule that bodies must either be perfect or invisible.
2. When Self-Care Becomes “Too Much”
One of the strangest outcomes of our current culture is this: basic bodily care can be seen as inappropriate.
Think about it.
You can buy razors, waxing kits, and Nair in every supermarket.
But if you dare show someone how to use them – suddenly it’s “too graphic.”
Kevin’s video wasn’t pornography. It was practical.
Yet public reaction treated it like an indecent act, not a tutorial.
This echoes broader problems many women face when it comes to self-care and hygiene:
- Breastfeeding in public is still taboo in many spaces.
- Teaching your tween about discharge and vulval hygiene can feel like stepping into risky territory.
- Talking openly about postpartum hair loss, anal fissures, or using a menstrual cup risks being labelled “oversharing.”
We’ve allowed product marketing to normalise the problem – but not honest conversations about it.
We’ll see 10,000 ads for a bikini wax, but we still feel weird asking a friend how to manage ingrown hairs.
3. The Internet: A Place for Makeup Tutorials, Not Body Honesty
Here’s the truth: platforms love “clean” content. And “clean” often means sanitised, sexy, and profitable – not real.
This creates a warped system where:
- A 19-year-old influencer in a bikini gets promoted for “confidence,” but
- A mum doing a post-C-section skincare video gets flagged as medical misinformation.
Kevin’s videos got demonetised and deleted – not because they were explicit, but because they were uncomfortable for algorithms.
They existed in the grey zone between education and overshare – the same grey zone so many female creators, mums, health educators, and wellness professionals fall into.
It’s the same reason many Instagram creators are now moving to private platforms or paid newsletters to talk about:
Because despite being necessary, helpful, and often life-changing – this content gets suppressed, shadowbanned, or demonetised simply for being too real.
4. When “Decency” Policing Becomes Self-Censorship
What happens when we internalise all of this?
We stop talking.
We stop asking questions.
We tell our daughters to wear a bra because their nipples are “inappropriate,” but we never explain what a healthy vulva looks like.
We apologise when we have to change a tampon in public toilets.
We say “sorry” before admitting we don’t know how to properly clean a menstrual cup, or how to safely use a razor “down there.”
We carry shame – not because our bodies are shameful, but because we’ve been trained to believe that silence is safer than honesty.
Kevin Leonardo isn’t a mum. He’s not a woman. But his experience is shockingly relevant to anyone who has ever been shamed, silenced, or censored simply for trying to take care of themselves.
5. It’s Time to Normalise the Normal
Here’s the radical idea:
The body isn’t inappropriate.
What’s inappropriate is gatekeeping basic information, punishing people for honesty, and making people feel ashamed of things they can’t control – hair, skin, discharge, digestion, recovery.
As mothers, as women, and as people who care for other humans, we need to push back on the idea that modesty equals morality, or that silence equals safety.
Let’s teach our kids that body talk is normal.
Let’s make space for each other to ask messy questions.
Let’s be okay with discomfort – because discomfort is where growth happens.
We All Deserve to Be Seen
Kevin Leonardo may have taken down his video. But the conversation it sparked lives on – and it touches every one of us.
Because if we can’t handle a frank conversation about hair removal, how can we expect people to talk about childbirth recovery, miscarriages, endometriosis, or body dysphoria?
At Stay At Home Mum, we believe in truth-telling, body autonomy, and breaking shame with community.
So whether you’re using Nair, prepping your daughter for her first period, navigating sex after kids, or Googling what “perineal massage” is – just remember this:
Your body isn’t the problem. Silence is.
A Word of Thanks to Kevin
Before we close, we want to take a moment to say something directly to Kevin Leonardo, whether he ever reads this or not.
Kevin – what you did took courage.
You didn’t hide behind filters. You didn’t blur out the uncomfortable parts. You stood there, in full view, not just physically naked but emotionally vulnerable – talking openly about hair, hygiene, scars, and your own body, including what many would hide in shame.
You admitted things most people wouldn’t whisper to their closest friends: that you have a small penis, that you’ve felt embarrassed by your own scars, that you didn’t always feel in control, or confident, or sure of yourself.
And still – you showed up.
You created content not to titillate, but to teach.
You weren’t trying to go viral – you were trying to be useful.
For that, we applaud you.
At Stay At Home Mum, we believe that bravery doesn’t always look like a big speech or a dramatic moment. Sometimes, bravery looks like a quiet, unfiltered tutorial about a body part no one wants to talk about.
You challenged shame by being honest. You gave people permission to stop hiding. And no matter what the comment sections or platforms say, you’ve made an impact.
Now the moment you’ve all been waiting for.
Have your say!