About SAHM

SAHM is a trusted, community-driven resource for Australian mums who want clear advice, practical solutions, and honest conversations about family life. The site covers household management, budgeting, recipes, parenting, wellbeing, and the everyday realities of raising a family. SAHM has grown into a place where mums share experience, learn from each other, and find support that feels real and usable.

The content spans quick meal ideas, cost breakdowns for weekly living, cleaning methods that work in normal homes, and straightforward budgeting strategies. SAHM also publishes stories from mums who speak openly about parenting pressures, relationships, and personal challenges. The tone is direct, friendly, and grounded in lived experience. Readers come to SAHM because the advice is practical and the community mirrors their own day to day life.

Founding and Origins

Stay at Home Mum began in 2011. It was created by Jody Allen, a mum from Gympie, Queensland. After being made redundant during maternity leave in 2009, Jody needed to run her home on only fifty dollars a week for groceries. She shared her approach on Facebook. Other mums facing similar pressures connected with her tips. Her posts grew fast. This interest pushed her to launch SAHM as a dedicated website. The site started as a personal blog focused on saving money, stretching a budget, and creating systems to help families cope with tight financial conditions.

Readers valued Jody’s candid and cheeky style. Advice that came from her own kitchen table soon reached a national audience. Over the next decade SAHM became one of Australia’s largest independent parenting and lifestyle platforms. It built a loyal following of mums who wanted real answers and a community that spoke plainly about the challenges of family life.

A New Chapter

She aims to preserve the direct voice and practical focus that made SAHM influential while preparing the site for future growth. Under Clare’s guidance, SAHM continues to publish reliable, well tested advice that fits the needs of modern Australian households.

SAHM remains committed to clarity, honesty, and community. The mission is simple. Give mums information they can use today. Provide support that feels genuine. Keep the content grounded in real homes and real families.

About Clare

Clare Whitfield is the Editor of the SAHM Blog and a recognised voice in practical home management for Australian families. Based in the northern suburbs of Sydney, she balances editorial leadership with life as a stay at home mum to two school age children. Her background in home economics and more than a decade of experience in recipe development, family budgeting, and household systems inform her work.

Clare oversees the full editorial direction of the SAHM Blog. She develops and tests recipes, reviews household products, and produces evidence based guides on cleaning, organisation, and family meal planning. She documents results, logs timings, and verifies each process to ensure accuracy and repeatability for readers. Her work places a strong emphasis on cost breakdowns, step by step clarity, and real world outcomes.

Clare consults with nutrition educators, home economists, and consumer product specialists to ensure each article meets high standards of reliability. Her goal is to give you trusted, data informed advice that fits a modern Australian household.