Welcome to the Stay at Home Mum (SAHM) Media Kit – Australia’s largest online community for parents who want practical advice, support, and inspiration for everyday life.
With a loyal audience of over 530,000+ Facebook followers, strong Instagram engagement, and millions of annual readers across our website, we provide brands with authentic access to Australian mums who trust us for advice and recommendations.
Partnering with SAHM means reaching real families through trusted content that sparks conversations and drives conversions.
Review our Advertising options below and let our team which option best suits your needs and budget.
Our Media Kit Options
Article Insertion
$500 AUD (ex GST)
- Add your brand or product into a new or existing SAHM editorial article.
- Includes keyword optimisation and evergreen exposure on our website.
- Option to feature imagery, product links, and call-to-actions.
Inclusions:
- 600+ word article
- Social Share (Facebook, Instagram, BlueSky)
Add-Ons & Amplifications:
- Jetpack Blaze Campaign + $80 AUD (ex GST)
Extend your article’s reach far beyond SAHM with Blaze, WordPress’ premium content promotion tool.- Places your content in front of millions of readers across the WordPress.com network and Tumblr.
- Highly targeted – reaching the right audience for your brand.
- Seamless, professional promotion that drives both traffic and conversions.
- Perfect for brands who want exposure beyond SAHM while leveraging our trusted editorial voice.
- Facebook Boost + $100 AUD (ex GST)
Take advantage of our 530k+ Facebook audience and push your article further with a tailored paid boost.- Guaranteed wider reach and more visibility.
- Ability to target demographics (age, gender, location, interests).
- Drives more clicks to your article and maximises ROI.
- Ideal for brands who want to amplify organic reach with paid precision.
- Pinterest Boost + $150 AUD (ex GST)
Tap into SAHM’s 150k+ Pinterest followers with a tailored, visually engaging campaign.- We’ll create a custom-designed 1000x1500px pinnable image optimised for Pinterest.
- Includes an SEO-friendly meta description, keyword-rich alt tags, and hashtags to maximise discoverability.
- Shared directly with our Pinterest audience for ongoing, evergreen visibility.
- Perfect for brands with visually appealing products or lifestyle content looking for long-term traffic growth.
Link Insertion
$300 AUD (ex GST)
- Place a backlink within an existing high-performing SAHM article.
- Boost your SEO while tapping into an established audience.
Product Review
$1800 AUD (ex GST)
Get your product in front of mums who matter most with an in-depth, authentic review crafted by our trusted SAHM team. We don’t just list features – we share real insights, practical applications, and relatable storytelling that resonates with our community.
Inclusions:
- A dedicated review article published on Stay at Home Mum, written in our signature approachable and trustworthy style.
- High-quality product photography and/or supplied brand imagery included for maximum visual appeal.
- Permanent placement on our website for ongoing discovery and SEO value.
- Product review distributed to our social media channels.
Add-Ons & Amplifications:
- Jetpack Blaze Campaign + $80 AUD (ex GST)
Extend your article’s reach far beyond SAHM with Blaze, WordPress’ premium content promotion tool.- Places your content in front of millions of readers across the WordPress.com network and Tumblr.
- Highly targeted – reaching the right audience for your brand.
- Seamless, professional promotion that drives both traffic and conversions.
- Perfect for brands who want exposure beyond SAHM while leveraging our trusted editorial voice.
- Facebook Boost + $100 AUD (ex GST)
Take advantage of our 530k+ Facebook audience and push your article further with a tailored paid boost.- Guaranteed wider reach and more visibility.
- Ability to target demographics (age, gender, location, interests).
- Drives more clicks to your article and maximises ROI.
- Ideal for brands who want to amplify organic reach with paid precision.
- Pinterest Boost + $150 AUD (ex GST)
Tap into SAHM’s 150k+ Pinterest followers with a tailored, visually engaging campaign.- We’ll create a custom-designed 1000x1500px pinnable image optimised for Pinterest.
- Includes an SEO-friendly meta description, keyword-rich alt tags, and hashtags to maximise discoverability.
- Shared directly with our Pinterest audience for ongoing, evergreen visibility.
- Perfect for brands with visually appealing products or lifestyle content looking for long-term traffic growth.
Social Media Packages
Facebook Post
$600 AUD (ex GST)
One dedicated post to our engaged 530k+ audience.
Facebook Story
$450 AUD (ex GST)
1–3 story frames, designed for high visibility.
Facebook Post + Story Bundle
$800 AUD (ex GST)
Maximise exposure with dual placement.
Instagram Post
$400 AUD (ex GST)
1x static post to our SAHM Instagram community.
Instagram Story
$300 AUD (ex GST)
1–3 story frames with swipe-up/links.
Instagram Reel
$700 AUD (ex GST)
Custom reel created to showcase your brand in an engaging format.
Product Listicle
$300 AUD (ex GST)
- Be featured in one of SAHM’s hugely popular product listicles.
- Choose an upcoming listicle or an existing listicle from our site
- Includes supplied imagery, a short description, and direct link.
- A proven traffic driver for product discovery.
Competition or Giveaway
$1200 AUD (ex GST)
- Run a competition across Facebook + Instagram.
- Includes post + stories on both platforms.
- Excellent for driving engagement, followers, and leads.
Bespoke Campaigns
Looking for something tailored?
Our team can create a custom package combining editorial, social, reviews, and listicles to meet your marketing goals. From awareness campaigns to sales-driven activations. We’re always interested in trying new things and working with you on a campaign that helps you achieve your goals.
We’ll make it happen.
Terms and Conditions
Stay At Home Mum reserves the right to enhance, update, amend, or remove content as required, including correcting broken links, outdated information, or images to maintain content quality and accuracy.
All articles are subject to editorial review prior to approval to ensure alignment with SAHM’s content standards, tone, and audience relevance.
Where necessary, submitted content may be edited for clarity, structure, and overall quality.
We do not accept content that includes the following:
- Gambling or casino-related material
- Content that is inappropriate, including sexist, racist, or body-shaming themes
- MLM (multi-level marketing) or pyramid scheme-related content
- Misleading, inaccurate, or deceptive information
I get what you’re saying, and yeah, those cases where people meet as adults can explain why the attraction happens.…